euphemism, what is euphemism, how to write it what is euphemism

Sensitivity to unpleasant connotations and the wish to avoid them often lead speakers and writers into euphemism. A euphemism is a word or phrase used as a substitute for a term with unfavorable connotations. The deployment of euphemisms is a central aspect within the public application of political correctness. It may also substitute a description of something or someone to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers. Some euphemisms are intended to amuse.

When a phrase is used as a euphemism, it often becomes a metaphor whose literal meaning is dropped. Euphemisms may be used to hide unpleasant or disturbing ideas, even when the literal term for them is not necessarily offensive. This type of euphemism is used in public relations and politics, where it is sometimes called doublespeak. Sometimes, using euphemisms is equated to politeness. There are also superstitious euphemisms, based (consciously or subconsciously) on the idea that words have the power to bring bad fortune, and there are religious euphemisms, based on the idea that some words are holy, or that some words are spiritually imperiling.

Some examples of the euphemisms used:

1. pass away: "Mary passed away this summer."

2. fight a long battle with: "John fought a long battle with cancer."

3. kick the bucket: "Tim has finally kicked the bucket."

4. in the family way: "Mary was in the family way, so they got married."